The initiative, called 'Local Commerce: Yellow Passion', aims to keep alive the history of the neighborhood, which has experienced significant urban evolution. This project is promoted by the El Pilar-Farray Business Association, which invites citizens to share historical images of Guanarteme through a digital platform.
“"The main objective of this initiative is to highlight local commerce, as well as to recover and preserve the intangible heritage of Guanarteme through the direct involvement of citizens."
The web platform allows uploading photos until May 10, participating in a contest with prizes such as tickets for matches of UD Las Palmas, Dreamland Gran Canaria, or Guaguas volleyball team. This action is supported by the Vice-Ministry of Physical Activity and Sports of the Government of the Canary Islands.
The campaign emerges at a time of debate about the identity of Guanarteme, a neighborhood that has seen its traditional commerce slowly disappear and is facing a new urban configuration. A spokesperson for a neighborhood movement has pointed out that large construction companies are transforming the neighborhood, causing characteristic elements of its history to disappear.
Among the images already available on the website are snapshots of the old surroundings of La Cícer, with its disappeared power plant, or of the Plaza del Pilar, which has changed significantly over time. The campaign seeks to foster the roots and connection of residents with their neighborhood.
In addition to the photographic collection, in the coming months, vouchers of 50 euros, up to a total of 1,000 euros, will be raffled to be spent in local businesses. This strategy, which has been successful in other areas of the island, is planned to extend to the 22 open commercial areas of Gran Canaria.
