The meeting, held at the Hotel El Mirador, was attended by the vice-president of the Board and Minister of Tourism of the Cabildo, Marlene Figueroa, along with representatives from chains such as Hyatt Hotels, Livvo Hotels, Elba Hotels, Coral Hotels, R2 Hotels, H10 Hotels, Erbania Heritage, Higos Beach Hotel, and the Fuerteventura Rural Tourism Association. Approximately 71% of the island's accommodation capacity was represented.
During the session, direct promotional actions carried out in 2026 in markets such as Warsaw, Katowice, Stockholm, Copenhagen, Leeds, Madrid, Barcelona, Gijón, Bilbao, Zurich, Hannover, Düsseldorf, and Frankfurt were analyzed.
The importance of direct destination presentations to travel agents was identified as a promotional line to be reinforced in 2027.
“"Coordination between the Board and the accommodation sector is the basis for effective tourism promotion. When we work together in the issuing markets, the destination gains credibility and the ability to attract."
“"The experience of 2026 allows us to continue betting on direct presentations to travel agents in the origin markets. It is a line of work that we want to reinforce in the 2027 strategy."
The meeting lays the groundwork for continued coordination with the accommodation sector on Fuerteventura's promotion actions in issuing markets during 2027.
