The new range combines Arehucas Carta Blanca rum with two Clipper soft drink flavors: strawberry, the brand's most characteristic, and passion fruit, adding a tropical touch. These combinations are presented in 250-milliliter slim cans and have an alcohol content of 5%.
This launch marks the first industrial collaboration between Destilerías Arehucas and Ahembo, the company that produces Clipper soft drinks in Gran Canaria. Both brands have strong ties to the island, with Arehucas maintaining its distillery in Arucas.
The distribution of Arehucas MIX will focus primarily on the food retail channel, including hypermarkets, supermarkets, and convenience stores, with a more limited presence in hospitality establishments. The proposal aims to meet the demand for practical formats for consumption outside the home.
The product's promotional campaign includes the participation of Canarian content creators such as Aythami Soto (Pontebata), Fany Ortega Gil, Rafa Márquez, and Adrián González Mora. This initiative is part of Ahembo's strategy to develop new references and adapt recognizable products to different consumption formats.
Ron Arehucas, for its part, continues with its international expansion plan, currently exporting to more than ten countries.
