The new graphic brand aims to provide this space with a unique and recognizable personality, aligned with its future role as the epicenter of artistic activity on the island. According to island administration sources, the design is a key element in the final stretch of preparations for the facility's launch.

The creative proposal is based on the building's architecture and concepts such as movement and cultural gathering. The visual system has been designed to be versatile, adapting to both the venue's signage and the promotional materials and digital media that will support its programming.

The City Council of Los Llanos de Aridane has highlighted the importance of having a facility of this scale. The infrastructure is designed to host large-format shows, meeting a long-standing need for performance spaces equipped for major cultural events in the Aridane Valley and across the island.