The initiative aims to bring the municipality's essence closer to potential visitors, proposing tourism based on authenticity and the opportunity to discover the destination beyond its usual attractions. The campaign invites people to learn about its customs, enjoy its culture and gastronomy, explore its corners, and connect with its people and way of life.
The mayor of San Miguel de Abona, Arturo González, highlighted the importance of the visit: "We want those who get to know our municipality to be encouraged to visit it, to walk through its streets, to enjoy our restaurants, and to share moments with our people. San Miguel has much to offer and, above all, residents who make our visitors feel at home."
For her part, the Councilor for Tourism, Laura Paiz, stated that "our commitment is to showcase a destination with its own identity, where traditions, culture, gastronomy, and hospitality are part of the tourist experience. We want visitors to take away more than just holiday memories and to connect with our way of life."
The campaign, held during one of the main international tourism sector events, has helped strengthen San Miguel de Abona's visibility in the British market, considered strategic for Tenerife. The proposal combines relaxation, experiences, and contact with local life.
Through this action, the City Council continues to work on promoting San Miguel de Abona as a destination with its own personality, highlighting its resources and identity, and advocating for a tourism model that invites discovery, enjoyment, and return visits.
