MasOrange eyes rebranding as Orange nears full control

The telco's CEO anticipates Orange's imminent purchase of the remaining 50% and expresses willingness to continue leading the company.

Abstract image of 5G Advanced network signals with data detection elements against a background of Canary Islands landscapes.
IA

Abstract image of 5G Advanced network signals with data detection elements against a background of Canary Islands landscapes.

French group Orange is on the verge of completing the purchase of the remaining 50% of MasOrange, a move that could result in a corporate brand change.

The imminent full takeover of MasOrange by the French group Orange, following the signing of the definitive agreement to acquire the remaining 50% it does not control for 4.25 billion euros, opens the door to a potential change in its corporate name. MasOrange's CEO, Meinrad Spenger, anticipates that the transaction will be executed in the coming weeks, once the necessary authorizations are obtained.
During his speech at an informative breakfast, Spenger expressed optimism about the deal closing within the current quarter. "We are eager to continue with this project," he stated, indicating his willingness to remain at the helm of the company's executive functions post-transaction. The possibility of abandoning the MasOrange brand, which currently encompasses operators like Orange, MásMóvil, Jazztel, and Euskaltel, is being considered as a pragmatic, though not priority, decision to enhance positioning in artificial intelligence models and visibility across media and social networks.
Furthermore, MasOrange will deploy its 5G Advanced technology, known as 'sensing', to bolster security during the Pope's visit to Spain from June 6th to 12th. This innovation will enable the remote detection of objects, people, and drones with an accuracy of less than 10 centimeters, without requiring additional hardware. The technology will be applied in Madrid, Barcelona, Gran Canaria, and Tenerife.
Additionally, the operator will enhance mobile coverage (4G/5G) by installing 11 mobile units in high-concentration areas during the Pontiff's visit. Capacity will be increased through 'small cells', and the network will be optimized to ensure an uninterrupted user experience, particularly in the planned venues for Pope León XIV's visit.