This opening adds to the already established commercial activity of Herradores street, one of the busiest thoroughfares in Aguere, the historical name for the city. Primor's arrival reflects the dynamism of the retail sector in the locality.

The new sales point will specialize in the commercialization of perfumes, cosmetics, and personal care products. With this addition, the variety of services available to both residents and visitors of the municipality of San Cristóbal de La Laguna is expanded.

The evolution of consumption in the city has been evident in recent years through various business openings, relocations, and closures, and the arrival of Perfumerías Primor is a clear indicator of this constant transformation of La Laguna's commercial fabric.