The municipal representative highlighted the need to analyze the rise of cruise tourism in the Canary Islands, questioning whether this growth is partly due to the redirection of routes from the Middle East because of geopolitical instability. He emphasized the growing importance of this tourism segment in the archipelago, with the port of Santa Cruz de Tenerife receiving nearly 950,000 cruise passengers in 2025 and over 477,000 in the first three months of this year, with 60% of these being homeport calls.
“"If the Canary Islands are absorbing this demand, it is not only because other destinations are failing, but because we have a solid foundation: competitive port infrastructure, connectivity, tourism experience, and a strategic position that allows us to operate as a 'hub' in winter."
The comprehensive safety of the Canary Islands (physical, health, food, and infrastructure) is a key factor that positions the islands favorably against other destinations in an uncertain international context. This situation has led major shipping companies to reconsider their itineraries, which could benefit the Canary Islands as an alternative. The municipal representative defended the importance of anticipating this scenario through adequate planning and effective coordination with port authorities, in order to manage activity peaks and maximize local economic impact.
“"The important thing is not just that more ships arrive, but that this flow generates value on land, boosts local commerce, and improves employment."
For its part, the Ministry of Tourism has acknowledged the complexity of balancing the competencies of port authorities with the Government's promotion policies, although it noted that synergy is being achieved between Canary Islands Tourism and the ports in the cruise sector. Two key strengths are highlighted: safety and bunkering, which represent an opportunity to build loyalty among shipping companies and attract them during the summer season as well. The Ministry anticipates an increase in winter berthing requests, which is the usual trend, and while it is too early to determine the impact of the Middle East conflict on the 2027 summer season, it is emphasized that this tourism segment can also stimulate other value chains, such as supply and ship services in port, including naval repair. Data is being collected from port authorities to connect cruise activity with the primary sector, offering travelers more sustainable and local experiences, such as visits to wineries and cheese factories.
