The study, corresponding to 2025, places the overall average hotel rating for Gran Canaria at 8.49, surpassing other destinations included in the comparison. This result underscores the quality of service and the experience offered on the island.
In addition to the staff, other aspects such as location, cleanliness, comfort, services, and value for money also contribute to high overall satisfaction. Safety perception reaches 94% and climate perception 86%, reinforcing the image of a high-quality destination.
The reading is clearly positive, with a very significant portion of visitors rating their stay as meeting or exceeding expectations.
Tourist loyalty is another major asset for Gran Canaria, with 72.79% of visitors being repeat guests. A significant 13% have traveled to the island more than ten times, demonstrating a strong connection to the destination. The intention to return to the Canary Islands is rated 8.8 out of 10, and the intention to recommend the visit is 9 out of 10.
By origin market, Sweden leads the global satisfaction index with 97.8%, followed by the Netherlands with 94.2% and Italy with 92.9%. These data confirm the solid visitor response and Turismo de Gran Canaria's commitment to tourism intelligence as a tool for competitiveness.
