The island councilor for Iniciativa por La Gomera (IxLG), Guzmán Correa Marichal, has announced the presentation of a motion for debate at the ordinary plenary session of the Cabildo Insular de La Gomera, scheduled for the first Friday of July 2026. The objective is to defend the work of illustrators and graphic designers from La Gomera and the Canary Islands against the increasing use of visual content generated by artificial intelligence in campaigns, events, and initiatives funded by public money.
Correa Marichal explained that the proposal stems from the concern within broad creative sectors regarding a trend that, in his view, “can jeopardize employment, creativity, and the cultural identity of our territories if public administrations opt to replace professional human work with content generated automatically”.
“"The Cabildo has the responsibility to support local talent, foster dignified employment, and contribute to strengthening our cultural and creative fabric. We cannot stand idly by while emerging technologies are used to displace professionals who have spent years bringing value, identity, and quality to our island's public communication."
From Iniciativa por La Gomera (IxLG), they recall that La Gomera and the Canary Islands have a creative sector composed of professionals in illustration, graphic design, and visual communication who play a fundamental role in shaping the archipelago's cultural and social image. According to Correa Marichal, the indiscriminate use of AI-generated images and infographics can not only affect the economic activity of these professionals but also promote progressive aesthetic homogenization and a loss of authenticity in institutional messages.
The motion proposes, among other measures, public recognition of the work of these professionals, prioritizing the hiring of human authorship for communication and design services funded by public money, incorporating social and cultural clauses in procurement procedures, and demanding transparency when artificial intelligence tools are used in materials financed by administrations.
Furthermore, the initiative proposes promoting an island framework of best practices for the ethical use of artificial intelligence in public communication and developing awareness campaigns aimed at citizens to highlight artistic authorship, human creativity, and the importance of preserving the local professional network.
“"The debate is not technological, but social, cultural, and economic. Artificial intelligence can be a complementary tool, but it should never become a mechanism to precarious creative employment or to empty institutional communication of human content."
The island councilor believes that public administrations must act with exemplary responsibility, especially when managing resources from citizens. “Every public euro invested in institutional communication should also contribute to strengthening our local economy, our culture, and our creative capabilities. Betting on those who live and work on our islands is a coherent decision with that commitment,” he concluded.
The motion will be submitted for consideration by the Plenary of the Cabildo Insular de La Gomera during the ordinary session scheduled for the first Friday of July 2026.
