Rodolfo Núñez, President of Binter, has shared his perspective on the current state of artificial intelligence (AI), placing it in an intermediate phase between expectation and real transformation. Núñez likens this technological revolution to the advent of personal computing in the eighties and the subsequent arrival of the internet, emphasizing that these technologies invariably change society profoundly.
According to Núñez, the debate is no longer whether AI will transform companies and the economy, but "to what extent this transformation will reach and at what speed it will occur." The executive stresses that the key to AI's power lies in its ability to process vast amounts of information, surpassing human limitations. "The capacity of an AI is not [limited]. That's when I understood that this was not just another tool," he stated, marking the beginning of a new way to analyze reality and make decisions.
“"AI can alter the way we produce, consume, learn, travel, and work"
The areas expected to transform first, according to Núñez, include customer relations, enabling more personalized offers, and operational and technical aspects, with improvements in predictive maintenance and process management. Increasing automation in administrative areas and a significant role in defining new products through trend analysis are also anticipated.
Regarding societal reaction, Núñez observes a predominance of curiosity and positive expectation, particularly in sectors like transport and aviation, which are accustomed to innovation. "Most people do not see AI as an immediate threat, but as something that will need to be learned to use," he noted.
Concerning the preparedness of the Canary Islands, Núñez believes the region is ready in terms of the essence of the tourism product, but "we still have pending tasks in education and talent adaptation." He highlights that the real challenge is preparing people to coexist with technology and the importance of continuous learning, facilitated by democratic access to global knowledge.
For the next five years, Núñez summarizes AI's impact as increased "precision" across all business areas, which will translate into efficiency and better service. He does not foresee massive job destruction but rather a "profound transformation of many professions" and a labor redistribution towards new roles, a key social challenge for the future.
