The festival, running until Saturday, will feature renowned international Latin music artists such as Don Omar, Myke Towers, Chayanne, Elvis Crespo, Tito Nieves, and Gente de Zona. Puerto Rican artist Olga Tañón, considered a festival talisman, will perform on Friday alongside Emily Estefan; both were present at the official presentation held this Wednesday.
The 60,000 square meter venue in the port area will host not only musical performances but also a giant Ferris wheel, a 'market' zone with tattoos and makeup, and a gastronomic area with over twenty food stalls. The festival days are themed: Urban Mood (Thursday), Latin Mood (Friday), and Tropical Mood (Saturday).
Performance schedules have been released. Thursday's lineup includes Farruko, Ivy Queen, Don Omar, and Myke Towers. Friday will feature Emily Estefan, Greeicy, Olga Tañón, Chayanne, and Gente de Zona. Saturday's closing acts are Tito Nieves, Luis Enrique, Sergio Vargas, Elvis Crespo, and Hermanos Rosario. Gates open at 4:00 PM on the first two days and at 3:30 PM on Saturday.
The official presentation was attended by authorities including the president of the Cabildo de Tenerife, Rosa Dávila; the mayor of Santa Cruz de Tenerife, José Manuel Bermúdez; and the Vice-Minister of Tourism of the Government of the Canary Islands, José Manuel Sanabria, among others. Rosa Dávila emphasized that the festival "is already part of the island's cultural identity" and symbolizes the "alliance between Tenerife and Puerto Rico".
The economic impact of the previous edition exceeded 10 million euros. Officials highlighted the festival's role as a driver of tourism promotion, job creation, and economic activity, projecting an image of Tenerife as "modern, dynamic, and capable of organizing major international events." This edition is expected to generate 600 direct jobs.
The last tickets for Friday and Saturday are still available on the event's official website, as Thursday's lineup, featuring Don Omar, is completely sold out after an additional 200 tickets were released and sold out within 10 minutes.
