The agreement aims to consolidate wine-related tourism as a key driver for economic diversification and job creation in the rural areas of the Islands. The initiative brings together wineries, tourism companies, and industry professionals to highlight local cultural identity and the viticultural landscape.
The alliance will coordinate various activities, including guided vineyard tours, training workshops, and specialized fairs. These efforts are intended to improve the competitiveness of the involved businesses and attract new visitors interested in authentic experiences linked to the territory.
The financial entity emphasized that this commitment reinforces its support for the social and economic development of the Canary Islands, focusing on strategic sectors that preserve the archipelago's uniqueness. Meanwhile, the cluster highlighted that this cooperation will facilitate synergies among industry stakeholders to advance the professionalization and visibility of the wine tourism offering.
