The project consists of seven short films that reinterpret oral traditions and aboriginal myths using contemporary animation techniques. The campaign, which will be available in six languages across digital media and social networks, aims to diversify the current tourism model by attracting visitors interested in local culture and history.

According to data from the European Commission, cultural tourism is a strategic segment, as these travelers tend to have longer stays and higher daily spending. During the presentation, the management of Turismo de Islas Canarias emphasized that this action is part of the Canarias Destino 2025-2027 Strategic Plan, which prioritizes the protection of both material and intangible heritage.

The selection of legends includes iconic stories from each island, such as the Garoé Tree in El Hierro, the Demon of Echeyde in Tenerife, the Giant of Mahán in Fuerteventura, the Cuesta de Silva in Gran Canaria, Gara and Jonay in La Gomera, Princess Ico in Lanzarote, and Roberto's Wall in La Palma.

The creative process spanned over a year, with meticulous attention to visual details to ensure consistency with each island's identity. The ultimate goal is for both residents and tourists to value the essence of the destination beyond the traditional sun and beach model.