The main objective of this initiative is to provide the municipality's commercial sector with the necessary skills to apply technological solutions in a practical, results-oriented manner. Each three-hour workshop will offer ready-to-use resources and templates.
The first session will take place this Wednesday, September 30, at 1:30 PM in the Candelaria Technology Center (CTCAN). The inaugural workshop, «Customer Service and Communication with AI», will teach participants how to use conversational assistants, manage inquiries and reservations, and draft responses to customer reviews.
The training will continue on Wednesday, October 14, with «Marketing, Content, and Social Media», focusing on creating images and videos with AI, assisted copywriting, and planning a monthly editorial calendar. Subsequently, on Monday, November 16, «Business Management and Productivity» will be held, addressing the automation of administrative tasks, stock control, and report generation.
The program will conclude on Tuesday, January 26, 2027, with the workshop «Sales, Loyalty, and Customer Analysis», which will focus on customer segmentation, designing loyalty campaigns, and analyzing consumption patterns.
Through this initiative, the council aims to boost the competitiveness and modernization of local commerce, bringing advanced technological tools to small businesses so they can make a difference in their daily service and management.
Interested businesses can register via an online form or by emailing comercio@candelaria.es.
