The initiative, promoted by the Equality department led by councilor David Hernández, extends municipal awareness actions to younger ages, incorporating sixth-grade primary school students. The official presentation took place at the Tomás de Iriarte School, marking the start of this project aimed at promoting equality and preventing sexist violence.
The program includes 15 workshops in the municipality's five primary schools and three secondary schools, aimed at sixth-grade primary and first-year secondary students. The sessions, led by a specialized professional, will address topics adapted to each educational stage, such as sexist stereotypes, machismo on social media, body image pressures, hate speech, and controlling, humiliating, or violent behaviors that can occur online.
The project aims to provide children, adolescents, and teenagers with tools to identify discriminatory content, question exclusionary beauty standards, and develop a critical perspective on the messages they consume, create, and share on social media, which have become fundamental spaces for relationships and socialization.
David Hernández, the first deputy mayor, explained that ‘Enrédate Chill’ does not aim to encourage minors' access to social media but rather to prepare them to navigate digital environments consciously, responsibly, and safely. The goal is for them to learn to recognize situations of inequality and violence, respect diversity, and participate online based on values of equality, respectful treatment, and human rights.
The introduction in Primary Education represents an expansion of the municipal experience initiated with the ‘Bloquea al machismo’ campaign, previously developed with secondary school students. With this new proposal, the Equality department strengthens a prevention strategy that begins before adolescence.
The project also includes an awareness campaign with physical and digital posters, videos, and specific social media content. Additionally, it provides promotional materials for participating students and creates two mobile sticker packs with positive messages related to equality, respect, and digital coexistence. The name ‘Enrédate Chill’ aims to connect with youth codes and languages: 'Enrédate' refers to both networks and the ability to relate and participate, while 'Chill' invites pausing, reflecting, and using technology in a healthier and calmer way.
