The company has introduced a limited edition designed to highlight the archipelago's authenticity, focusing on the identity of its residents. This action is part of its new platform, «Orgullosamente Nuestra» (Proudly Ours), which seeks to emphasize local values and culture.
The collection includes 26 names of Canarian origin or with a strong connection to the island identity, transforming each bottle into a symbol of recognition for those who preserve the territory's essence. The initiative turns the product into an emotional gesture that connects with the collective identity of the population.
Here we call you by your name.
With this proposal, the brand strengthens its commitment to the Canary Islands, appealing to the pride of belonging and the value of local heritage. The campaign invites consumers to identify with it and celebrate what makes them unique, toasting to the roots and shared history that define the islands.
