Finding fresh, organic vegetables in the heart of Las Palmas de Gran Canaria is made possible by initiatives like La Zanahoria. This market, established in 1995, has been dedicated to bringing the best farm products directly to the city, offering a healthy and sustainable alternative for consumers.
The business, which operates several sales points, goes beyond simply selling raw materials. Its value chain includes its own garden, collaborations with local farmers, daily preparation of homemade meals, and organizing educational workshops for children to learn about connecting with the land.
“"We started because we were organic farmers, and without much fuss, we found ourselves with vegetables to sell."
The establishment's evolution has been organic, starting with street vending and gradually expanding to become a city reference for healthy eating. Its main offering is organic fruits and vegetables, sourced from various farms across the island and its own garden in Santa Brígida.
In addition to the wide range of vegetables, the market offers a great diversity of organic products such as eggs, meats, seitan, tempeh, tofu, cheeses, and grains, functioning as a small supermarket with a natural and organic philosophy. The owners have adapted their offerings to customer needs, supplementing fruits and vegetables with packaged foods and vegetarian products.
One of the major attractions is the eco-menus, prepared daily with fresh products. These menus include three courses and a dessert for 13.95 euros, consisting of a soup or stew, a salad, a dish with cereal or pasta, and a homemade dessert or fruit. Individual dishes, cakes, organic pastries, and sourdough breads, available on Wednesdays and Thursdays, can also be purchased.
The owners cultivate vegetables such as lettuce, chard, kale, parsley, cilantro, arugula, and basil on their farm in Santa Brígida. Their extensive experience has allowed them to deepen their knowledge of different soil types and climates, identifying locations more favorable for certain crops, such as coastal lands or those in Telde.
The business also provides a personalized home delivery service, making shopping easier for customers. Customer loyalty is remarkable, with individuals who started shopping as children continuing to do so as adults, which the owners consider one of the greatest satisfactions of their work.
