The Telde City Council has announced its collaboration in the image renovation project for the Business Association of the Open Commercial Zone (ZCA), which groups establishments in San Gregorio and San Juan. The new visual identity was presented this Tuesday at the Development Hall of Local Development.
The event was attended by the mayor of Telde, Juan Antonio Peña; the president of the Association, Natividad Suárez; the Minister of Economic Development of the Cabildo of Gran Canaria, Minerva Alonso; and the director of Internal Commerce at the Chamber of Commerce of Gran Canaria, Ramón Redondo.
The new image, under the slogan 'City Strokes', aims to represent the streets, shops, and meeting spaces of the commercial area. During the presentation, a promotional video featuring local merchants was premiered.
“"He congratulated the Association for this initiative and highlighted the importance of small businesses for the economic activity and daily life of both neighborhoods. The mayor conveyed the City Council's support to the entrepreneurs and self-employed who maintain their businesses in the municipality and to initiatives aimed at promoting Telde's commercial zones."
The new identity will be progressively incorporated into the shop windows of associated establishments and the ZCA's communication channels. The Association will also launch a campaign to attract new businesses, accompanied by audiovisual material.
This project is co-organized by the Chamber of Commerce of Gran Canaria, financed by the Cabildo of Gran Canaria, and has the collaboration of the Telde City Council, as part of the Promotion and Dynamization Actions Program for the Open Commercial Zones of Gran Canaria.
Businesses interested in joining the Association can contact them via email at zcatelde@gmail.com or through their Instagram profile @zcatelde.
