The regional administration, through the vice-counselor for Communication and Media Relations, had previously defended the implementation of new objective criteria for institutional advertising contracts in September 2025. These criteria aimed to ensure that public investment was directed towards purchasing space for messages of public interest, rather than directly funding media outlets.

Among the measures adopted was the contracting of specialized audience measurement companies, such as GFK and OJD, to certify media reach data. The goal was to detail the planning and contracting of advertising spaces more effectively and realistically, prioritizing the target audience defined for each campaign, including small municipalities on non-capital islands.

However, the contract for over 16,000 euros with the digital media outlet, which in 2025 ranked 296th in Spain's reading rankings, did not specify the type of campaign to be broadcast, merely stating: “Dissemination Campaign of Information and Interest for Citizens.” This outlet was the only national media to be awarded a minor contract that year.

The Canarian Government's own criteria explicitly excluded national circulation media, such as the one in question, by seeking territorial, island, or regional implementation. Furthermore, the criteria valued the diversity of original content and the media's involvement in the social, sectoral, economic, or identity life of the territory, qualities that, according to the information, were difficult to detect in the specific outlet.

Despite efforts to create a Canary Islands Media Map, a tool intended to increase transparency and efficiency in advertising procurement, it was not completed by the announced date of January 1st. The investment in the digital media outlet, with minimal advertising specifications, contradicts the principles of objectivity and efficiency that the vice-counselor had promised.