Amidst her international tour, the artist reflects on her journey, her perception of fame, and the purpose behind her comeback. 'OMOW' is conceived as an initiative to bring music to the streets and foster a more intimate connection with her followers.
“"I want more things, not just to finish erasing those small barriers that exist between the stage and the people. The plan is to focus on the encounter, right? On what makes it possible to know that what we call the audience is actually people with their own names, surnames, families, friends, and lives."
The singer, originally from Lanzarote, emphasizes her gratitude towards her fans, to whom she attributes all her success. Contrary to the idea of artist inaccessibility, Rosana advocates for a genuine connection, stating that fame does not change a person's essence but rather reveals it.
“"Fame doesn't change you, fame exposes you."
The 'OMOW' project is built on three pillars: a docuseries titled ¡Mejor Vivir Sin Miedo!, set to premiere on Amazon Prime in June this year, where Rosana makes her debut as a screenwriter and director; a music tour called Vamos a Star, which will kick off this summer in Spain; and the social project Más que Barrios, inspired by the Canarian tradition of community gatherings.
This return, following a period away from the stage after her 'Como en casa' tour in 2019, aims to address issues such as reducing child suicide and involuntary loneliness, reflecting a deep social commitment and a more human vision of music.
