The Canary Islands have become a global benchmark for the audiovisual industry, attracting film, television, and advertising productions thanks to their attractive tax incentives. The islands' landscapes frequently feature in major box-office hits, solidifying their international image.

However, the island's geography served as a backdrop for impactful productions long before the internet became commonplace. For the 1998 FIFA World Cup in France, the multinational corporation Nike chose Las Teresitas beach in Santa Cruz de Tenerife to film one of its most memorable advertising campaigns.

The sportswear brand transformed the Santa Cruz coastline into an improvised football pitch on the golden sand, with the Anaga massif as a backdrop. The production gathered eight of the era's biggest football stars to simulate an informal match.

The first team was led by Brazilian star Ronaldo Nazário (Inter Milan), accompanied by Italy's Christian Vieri (Lazio), Spain's Luis Enrique (FC Barcelona), and Argentina's Ariel Ortega (Sampdoria).

The second team comprised Brazil's Roberto Carlos (Real Madrid), Argentina's Hernán Crespo (Parma), Senegal's Ibrahim Ba (AC Milan), and Nigeria's Nwankwo Kanu (Inter Milan).

During the commercial, Ronaldo Nazário is seen performing dribbles and eventually taking on the role of goalkeeper, as the match unfolds continuously with various plays and goals. The final scene concludes with Hernán Crespo executing a long clearance that accidentally hits a garbage truck, ending the game much to the footballers' amusement.

This audiovisual production, filmed in Tenerife, quickly became one of the most iconic advertising pieces in the history of international sports marketing.