The delegation from the island, present at the event from May 19th to 21st, used this international gathering to showcase the island's capabilities in hosting congresses, incentives, and corporate meetings. Under the umbrella of Turespaña and Promotur Turismo de Canarias, the island highlighted its infrastructure, such as the Congress Palace, and its network of accommodations adapted for professional groups.
A key pillar of the promotional strategy was the direct air connectivity that Fuerteventura maintains with major European cities, including Frankfurt, London, Amsterdam, Munich, Paris, Madrid, and Barcelona. This flight network is presented as a decisive factor in facilitating the logistics of large-scale international events.
“"The MICE segment represents exactly the profile of destination we want to consolidate, with quality infrastructure, direct connectivity with major European markets, and a natural environment that turns any event into a unique experience."
In addition to professional meetings, the promotion focused on the 'bleisure' concept, which seeks to combine business activity with leisure, taking advantage of the island's climate and landscape. According to industry data, this type of tourism generates a higher average daily expenditure than conventional vacation tourism, representing a key economic incentive for the diversification of the sector in Fuerteventura.
