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La Voz Canaria

Mar Abierto Festival Celebrates Two Decades with 20 Concerts and Multi-Million Euro Impact

The cultural event, taking place in Gran Canaria, Fuerteventura, and Tenerife, expects over 25,000 attendees and a 3.5 million euro economic boost.

Generic image of a concert stage with lights and screen, no audience.
IA

Generic image of a concert stage with lights and screen, no audience.

The Mar Abierto Festival commemorates its twentieth anniversary with an ambitious program of 20 concerts across Gran Canaria, Fuerteventura, and Tenerife, expecting to attract over 25,000 people and generate significant economic impact.

This year's edition will feature eleven renowned national and international artists, offering a diverse proposal that combines established voices and shows for all audiences. Notable names include Luz Casal, Marta Sánchez, Pablo López, Víctor Manuel, Bebe, José Mercé, Ainhoa Arteta, Pasión Vega, Silvia Pérez Cruz, Sole Giménez, and This is Michael.
Organizers estimate that the festival will mobilize nearly 3.45 million euros in spending and generate an economic impact of approximately 3.29 million euros in the Canarian economy by 2026. Furthermore, the creation or maintenance of around 45 full-time equivalent jobs is anticipated, highlighting the event's relevance beyond culture.
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"The Mar Abierto Festival, celebrating its 20th anniversary this year, is not only an essential event on the cultural agenda of the Canary Islands but has also consolidated its position as one of the most outstanding cultural projects in the archipelago."

the counselor of Presidency and Sustainable Mobility of the Cabildo de Gran Canaria
As part of its commitment to local talent, the festival will host the second edition of the Talento en Mar Abierto competition. This initiative provides emerging bands and artists from the archipelago with the opportunity to integrate into the program, gain visibility, and become part of an already established cultural event in the islands.
The director of Institutional Relations for Turismo de Islas Canarias emphasized the firm commitment to culture as a key value for diversifying and enriching the destination. Similarly, the Culture councilor of the Las Palmas de Gran Canaria City Council highlighted the festival's close ties with the city, considering it a fundamental part of its cultural life and a driving force for revitalization.
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"Mar Abierto is already part of the cultural life of Las Palmas de Gran Canaria. Those who fill the theaters are the city's residents, and that shows we are dealing with a consolidated project, deeply rooted in the citizenry and with a real capacity to boost cultural activity."

the Culture councilor of the Las Palmas de Gran Canaria City Council
The promoter's director stressed that the Mar Abierto Festival has grown and evolved while always maintaining quality and providing real value to the territory. He underscored culture's ability to generate activity, employment, and economic movement across various sectors, from artistic to technical, logistical, communication, transport, and hospitality.

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