The island of La Gomera seeks to consolidate its presence in the Nordic tourism market, especially in Finland, through its professional participation in the Travel News Market Finland 2026, held in Helsinki. This action is part of the destination's internationalization strategy, focusing on key source markets such as Nordic and Baltic countries, where La Gomera is positioned for its attributes of nature, sustainability, tranquility, authenticity, and outdoor experiences.
The insular Minister of Tourism, Commerce, and Consumption, María Isabel Méndez, emphasized the importance of maintaining an active presence at international professional events. These meetings allow for strengthening relationships with specialized operators and agencies, presenting La Gomera as a distinct destination within the Canary Islands, ideal for those seeking less crowded experiences connected to the territory, local culture, and active tourism.
The Travel News Market Finland is a key meeting point that brings together agents from the Finnish source market, travel agencies, tour operators, travel planners, event agencies, and specialized press. It combines professional meetings, networking opportunities, and activities to facilitate direct contact between destinations, operators, and tourism influencers.
The participation of La Gomera Tourism in this event facilitates the identification of collaboration opportunities with Finnish sector professionals and enhances the island's visibility. Furthermore, it allows for a better understanding of the Finnish traveler, a profile increasingly interested in proposals linked to the natural environment, well-being, sustainability, and local identity.
During the event, La Gomera's main values were highlighted: its natural heritage, the uniqueness of its landscapes, the extensive network of hiking trails, the authenticity of its municipalities, the quality of its accommodation, and the opportunity to enjoy a relaxed, responsible, and environmentally connected tourist experience. The island already has a presence in the programming of Finnish brands such as TUI, Tjäreborg, and Apollo, which market stays through connections with Tenerife Sur.
