Lanzarote is consolidating itself as a haven of tranquility and well-being, highlighting its climate and autumn light to attract those who value the authenticity of its environment and the quality of its services. The island has presented an informative summary of tourism news for September 2026, detailing key events and analyzing the sector's situation.
On the occasion of the World Tourism Day, an Institutional Act will be held on September 28th to recognize the professional value of the economic and cultural engine of Lanzarote and La Graciosa. This event will serve as a meeting point with the local tourism sector.
In the field of innovation, SPEL-Turismo Lanzarote has signed a protocol with EMOTUR Lab (TIDES-ULPGC) to enhance research and knowledge transfer in areas such as tourism intelligence, AI, virtual and augmented reality, and Living Labs. Training actions for the island's sector are also planned.
Strategic alliances have been formalized with the Sociedad Regional Cántabra de Promoción Turística (CANTUR) for the exchange of data, advertising platforms, and management best practices. This collaboration aims to position both brands in high-value economic segments, leveraging the direct air route between Lanzarote and Santander.
The Lanzarote delegation at the Seatrade Cruise Med 2026 event in the Port of Las Palmas, led by the president of the Cabildo de Lanzarote y La Graciosa, Oswaldo Betancort, highlighted Arrecife's significance in the cruise segment, accounting for over 30% of cruise passengers managed by the Port Authority of Las Palmas. The "Sala Lanzarote" was sponsored, and strategic debates on decarbonization and innovation in Atlantic itineraries were held.
In gastronomy, SPEL-Turismo Lanzarote participated in the 1st Gastronomic-Tourism Meeting at the Spanish Embassy in Budapest, promoting the destination to Hungarian tour operators, agencies, and specialized press, with a special focus on carabineros from La Santa and Designation of Origin wines. This market is emerging and of high strategic value.
The Lanzarote Film Commission celebrates the awarding of the FesTVal Lanzarote 2026 Award to actress Goya Toledo. The strategic alliance with the audiovisual sector aims to boost the island's economy and international visibility.
Regarding market diversification, promotional actions have been carried out in the United Kingdom with Jet2.com & Jet2holidays, in Germany with 21 travel agents from DER Tour, in the Peninsula with Iberia Express, and in long-haul markets such as the United States and South Korea through Turespaña.
Tourism data for August 2026 reveals a record in hotel revenue, reaching 89.4 million euros, 13.2% more than the previous year. The average daily rate stood at 182.26 euros, although occupancy slightly decreased. The number of guests increased by 6.55%.
Tourism activities are driving employment, with 80,210 Social Security affiliations in Lanzarote, 4.4% more than the previous year. Hotel activity has grown by 68.2% since 2016, followed by non-hotel accommodation, restaurants, and maritime transport.
Puerto del Carmen ranks among the top-rated European locations in the British market, securing third place according to tour operator Loveholidays, with highlights including its location, overall holiday experience, and service.
The perception of the Canarian population regarding tourism shows a balance between recognizing its benefits (67.9% consider it very beneficial) and growing concern about its impact on housing costs (77.1%) and the cost of living (64%). The ISTAC survey also indicates increased support for a tourism tax.
Spain leads European usage of Artificial Intelligence in travel planning, with 43% of Spanish users employing these tools for economical flight searches. Technology facilitates the search process, but the final decision remains with the traveler.
