Lanzarote Kicks Off 35th Anniversary Celebration of IRONMAN Lanzarote in Hawaii
The island commemorates its historic triathlon event in Kona, home of the World Championship, reinforcing its bond with the brand and its international projection.
By Jonay Mesa Rodríguez
••4 min read
AI
Generic image of a traditional stone town hall facade with ornate balcony and iron railings, warm afternoon sunlight casting shadows on the sandstone walls, blue sky, documentary photography style.
Lanzarote has initiated the commemoration of the 35th anniversary of IRONMAN Lanzarote in Kona, Hawaii, leveraging the IRONMAN World Championship framework to strengthen its connection with the brand and its international projection as a sports destination.
Lanzarote has kicked off the celebration of its 35th anniversary of Salomon IRONMAN Lanzarote in Kona, Hawaii, the venue for the IRONMAN World Championship. A Lanzarote delegation attended the flagship event of The IRONMAN Group, where the new commemorative logo for the 35th anniversary was unveiled, highlighting the event's trajectory closely linked to the island's evolution as a sports destination.
Since its inception, IRONMAN Lanzarote has contributed to promoting the island's image within the international triathlon community, consolidating a positioning associated with outdoor sports, nature, and the hosting of major sporting events. The promotional strategy of SPEL-Turismo Lanzarote places these actions within the island's positioning in segments such as triathlon and active tourism.
The presence in Kona allows for the commencement of the 35th-anniversary commemoration from the brand's main international stage, reinforcing a relationship spanning over three decades and projecting the upcoming edition to the global triathlon community. The objective is to leverage the reach of the IRONMAN World Championship to continue positioning Lanzarote as a territory particularly linked to sports practice and long-distance triathlon.
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"Reaching this milestone speaks of much more than the continuity of a sporting event. It speaks of Lanzarote's capacity to build a solid relationship over 35 years with one of the most important brands in world sport and to make triathlon part of our identity as a destination."
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"That the 35th anniversary of IRONMAN Lanzarote begins its projection from Kona means placing the island at the global heart of this sport. We want to use this showcase to continue showing a Lanzarote that not only hosts major competitions but also offers conditions and a territory that are part of the sporting experience itself."
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"Thirty-five editions allow us to speak of a consolidated relationship and an event that has contributed decisively to Lanzarote's international positioning in the sports tourism segment. Being in Kona allows us to convey that trajectory directly to the global IRONMAN community and to do so, moreover, hand in hand with the organization itself."
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"The objective is not only to celebrate what has been achieved but to use such a relevant anniversary to continue building future positioning. Lanzarote has recognition, experience, and credibility within international triathlon, and the 35th anniversary is an opportunity to reinforce that leadership in strategic markets and audiences for the destination."
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"We have the best IRONMAN in the world, and starting from this next edition, as we turn 35, we will take a qualitative leap that will mean a before and after for our island."
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"IRONMAN Lanzarote is one of the most iconic races on the IRONMAN calendar worldwide and an event that has helped define the history of our sport for over three decades. Beginning the journey towards its 35th anniversary from Kona, the most emblematic stage of long-distance triathlon, is an opportunity to celebrate its legacy and look with enthusiasm towards a new era for the race. We are committed to continuing to strengthen an event that holds a very special place in the heart of the IRONMAN community. Furthermore, we are particularly excited that in 2027, Salomon IRONMAN Lanzarote will become part of the Experience Oman IRONMAN Pro Series, a recognition of its relevance within the international calendar and an opportunity to continue projecting the race and the island of Lanzarote to the world elite of our sport."
The presence in Kona is part of SPEL-Turismo Lanzarote's strategy to use sport as a tool for external promotion and to link the destination with competitions capable of generating international recognition. This aligns with the specific promotion of Lanzarote as a sports destination through Lanzarote Sports Destination.
With this presentation, Salomon IRONMAN Lanzarote begins the countdown to a particularly symbolic edition, the 35th, bringing to Kona a shared history that has made Lanzarote one of the territories with the greatest tradition within the IRONMAN universe.
