The competition, one of the world's most iconic long-distance triathlons, aims to enhance its international projection and attract top professional triathletes. The presentation took place within one of the world's leading professional tourism fairs.
The president of the Cabildo of Lanzarote and La Graciosa, Oswaldo Betancort, highlighted the event's successful history and its contribution to positioning the island as a leading sports destination. He emphasized how Lanzarote's volcanic landscape, climate, and identity have enabled the creation of an internationally recognized sports tourism model.
Meanwhile, the Minister of Physical Activity and Sports, Juan Monzón, stated that the event will provide a "definitive boost to the best Ironman in the world," anticipating a "significant qualitative leap" for the 2027 edition.
The CEO of SPEL-Turismo Lanzarote, Héctor Fernández, stressed the strategic value of promoting the competition at an international venue like the World Travel Market, noting that it attracts athletes year-round and contributes to the destination's differentiation.
Agusti Pérez, Senior Regional Director for Southern Europe at The IRONMAN Group, affirmed that Lanzarote is one of the most recognizable and respected venues in IRONMAN history, and that its inclusion in the 2027 Experience Oman IRONMAN Pro Series will offer an extraordinary experience.
The 2027 edition will mark the beginning of a new organizational phase under the direction of The IRONMAN Group, continuing the legacy built over three decades with the decisive contribution of Club La Santa. The presentation in London follows the one recently initiated in Kona (Hawaii).
