During the II Aenaga Business Conference, held at the Agüimes Auditorium Theater, an economic analyst and technology popularizer emphasized that the current digital revolution is the most intense and rapid in history. Despite the transformation, he assured that “machines will perform better, but the future will continue to depend on human decisions”.
Before more than 700 business owners and professionals, the expert explained that, unlike previous industrial revolutions, the current digital transformation “has no end,” implying permanent adaptation. He summarized this idea with the phrase: “Machines are the how; human beings are the why”.
Artificial intelligence does not think, feel, or imagine; rather, it acts as a tool capable of amplifying human capabilities.
The speaker also addressed the importance of “failing fast” to correct errors and advance with flexibility, a capability that current technology facilitates by allowing ideas to be tested at reduced costs. Furthermore, he debunked myths about AI, stating that “if you know a lot, artificial intelligence empowers you a lot; if you know little, it amplifies your limitations”.
Regarding the impact on employment, he acknowledged that many routine jobs will be affected, but argued that automation does not necessarily mean more unemployment. He cited examples of highly automated countries with low unemployment rates, stating that AI destroys tasks but creates new, higher-value jobs.
The expert concluded that the human role will become increasingly crucial in areas such as creativity, intuition, empathy, and leadership—capabilities that machines cannot replicate. He stressed the need for constant learning, as the future of work will involve “working more to learn than to execute tasks”.
