The tenth edition of the Maspalomas Costa Canaria Soul Festival, scheduled for July 17-19, 2026, on San Agustín beach, will be dedicated to the memory of its driving force and creator, Dania Dévora, director of DD&Company Producciones, who passed away on March 25. The organization highlights that her vision, passion, and commitment were crucial in transforming the event into an unmissable gathering for soul music lovers and a cultural and tourist benchmark for Gran Canaria.

From its inception, Dania Dévora worked with great enthusiasm and dedication to realize a unique project that combined quality music, tourism promotion, and citizen enjoyment in an unparalleled seaside setting. Thanks to her leadership and constant commitment to artistic excellence, the festival has brought together major international figures of the genre and projected the name of Maspalomas Costa Canaria beyond its borders.

The festival, which will again be held on San Agustín beach, has established itself as Spain's largest free soul festival and one of Europe's most significant musical events of the summer. Organized by the San Bartolomé de Tirajana City Council and directed and produced by DD&Company Producciones, the festival approaches its tenth anniversary with the firm purpose of honoring Dania Dévora's legacy and keeping alive the spirit with which she conceived this event.