The event has established itself as a key date in Canary Islands, combining musical performances, fashion shows, and gastronomy. The program aims to connect local talent with international reach, turning the tourist destination into a meeting point for culture and entertainment.

The opening will take place on June 11 with the MMT Awards ceremony, recognizing the work of various figures in sectors such as communication, sports, and the environment. The following day, June 12, fashion will take center stage with a runway show featuring renowned designers, followed by a DJ battle.

On June 13, the international singing competition will be held, incorporating a digital voting system to engage the audience. Finally, on June 14, the festival will conclude with a major concert featuring national and international artists on the main stage in Maspalomas.