Eleven years ago, a Canarian from El Médano decided to leave Tenerife in search of new opportunities. His partner, originally from Istanbul, was a key factor in this decision, although the idea of venturing outside Spain had been on his mind for some time.
Today, this entrepreneur speaks fluent Turkish and has built a stable life abroad, focusing on various business ventures. One of the most notable is his extra virgin olive oil brand, which is primarily distributed to hotels and restaurants throughout Turkey. His journey is a testament to adaptation, overcoming cultural shock, and offering a unique perspective on the geopolitical tensions in the Middle East.
“"I remember it with some uncertainty, but with the certainty that I was doing the right thing."
Adapting to Turkey was not easy, especially due to the language barrier. Turkish, being very different from other languages he already knew, presented an initial challenge. However, after more than a decade, he speaks it “quite fluently” and emphasizes that he has “never stopped learning.”
The cultural and lifestyle differences between the Canary Islands and Istanbul are significant. While leisure and free time are prioritized in the islands, life in the Turkish metropolis is much more intense and chaotic. The climate also contrasts, with the Canarian stability against Istanbul's six months of heat and six months of cold, with constant rain and occasional snow. Despite enjoying Turkish cuisine, the entrepreneur misses Canarian food, Iberian ham, and the ability to walk “in flip-flops and shorts” all year round.
His main current project is Çav, an extra virgin olive oil brand he co-owns. Production takes place in Ayvalik, one of Turkey's most important olive-growing regions, known as “the Jaén of Turkey.” Since 2018, the oil has been primarily marketed to the hotel and restaurant sector. Starting a business as a foreigner has presented challenges, such as “infinite bureaucratic barriers” and persistent inflation and devaluation of the Turkish currency.
The proximity to conflicts in the Middle East is another aspect that has marked his experience. From Turkey, the geopolitical situation is followed with great attention and concern, given its proximity to countries like Syria, Iran, Lebanon, Palestine, and Israel. Although the conflict has not directly affected his business or daily life, he acknowledges that indirect consequences eventually reach everyone.
Despite the differences, he deeply admires Turkish national pride and respect for Mustafa Kemal Atatürk, the founder of modern Turkey. He also highlights the efficiency of Turkish legislation on issues such as illegal housing occupation, considering it an example for Spain.
Although he has built a stable life in Turkey, returning to Tenerife remains part of his plans. His goal is to acquire a home on the island to spend the colder months of the year, alternating seasons with Istanbul. Meanwhile, he continues to develop new projects, including some related to padel.
“"Don't overthink it, just do it. Some trains only come once in a lifetime. You can always return to the Canary Islands."
His advice for any Canarian considering emigration is clear: don't hesitate and take the leap, remembering that there is always the possibility of returning.
