The event, titled “Digital Transformation in Tourism: Innovate to Compete and Connect,” will take place on Wednesday, April 29, at the Iberostar Grand Mencey Hotel. The session will begin at 09:30 AM with a networking coffee, followed by the official welcome at 10:00 AM.
One of the central points of the conference will be the presentation of the Intelligent Destination Platform, led by a representative from Segittur. The fundamental role of this tool in modernizing tourist destinations will be analyzed, aiming to optimize the traveler's experience and resource management.
Destinations are betting on the Intelligent Destination Platform.
Subsequently, a discussion will be held on the implementation and benefits of this model in various territories, with the participation of the CEO of Turismo de Tenerife and a representative from the Spanish Office of the Intelligent Destination Platform (OEG).
The conference will continue with a round table at 11:30 AM, addressing projects that have benefited from aid for the digitalization of tourism companies. This panel, moderated by a journalist, will feature executives from sector companies, who will share their experiences and practical cases. The event will conclude at 12:30 PM with the closing ceremony, reaffirming the commitment to innovation as a strategic pillar for the future of tourism.
