“"We wanted selling a house to stop being an opaque and stressful process», explains Jens Klotzkowski, founder of ImmoFlow Tenerife. «With Proyecto28, the owner is in control: they know exactly how many offers they have, under what conditions, and how long the process will take. And if the market offers more than expected, that extra is for them"
ImmoFlow Tenerife launches the first 100% digital home selling process on the island in 28 days
The Los Realejos real estate agency presents Proyecto28, a model that replaces traditional negotiations with a digital and transparent offer process, already successfully completed in its first operation on the island.
By Newsroom La Voz Canaria
••2 min read
Jens Klotzkowski, founder of ImmoFlow Tenerife, presents Proyecto28, the new 28-day digital home selling process.
ImmoFlow Tenerife is the first agency on the island with a 100% digital sales process: Proyecto28. In 28 days, the property receives offers from qualified buyers through an online platform, transparently and without traditional market negotiations. Designed for heirs, first-time sellers, and owners seeking speed and security.
Selling a home in Tenerife usually means weeks or months of viewings, informal negotiations, and offers that arrive in a scattered and non-transparent manner for the owner. It is precisely this point in the process that ImmoFlow Tenerife, a real estate agency based in Los Realejos, has decided to redesign with Proyecto28: a sales procedure that moves the entire offer process to a digital environment, with clear deadlines and rules from day one.
The process is simple: the property is listed with a reference price, and for 28 days, interested buyers submit their offers through a digital platform. The owner can track at all times how many offers have been received and under what conditions, and decides with complete information which one to accept at the end of the period. If the final price exceeds the reference price set by the owner, the difference goes entirely in their favor.
ImmoFlow Tenerife already has several cases with this model. In Puerto de la Cruz, a property was sold in 3.5 weeks with a final price 30% higher than the starting price; in Los Silos, the closing occurred in 4 weeks with a 22% increase over the starting price; and in Bajamar, after adjusting the starting price and relaunching the process, the property was sold for 11% more than the new price and 25% above the initial valuation. The agency works in German, English, and Spanish, and serves both local sellers and the large international community of foreign owners on the island.
Proyecto28 is especially aimed at heirs managing the sale of a family home, first-time sellers, and individuals seeking a quick and hassle-free process. More information about the process is available at proyecto28.es and immoflow-tenerife.com, or via WhatsApp at +34 630 471 157.
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