In a social context marked by a lack of dialogue and the proliferation of misinformation, initiatives like those of the Bientratar Association gain special relevance. With just four years of history, this organization has managed to bring its message of promoting healthy relationships and understanding to the Spanish Parliament, earning it the Gold Medal of Las Palmas de Gran Canaria. This award reinforces its commitment to combating all forms of harassment.

One of Bientratar's key strategies is to make prevention a fun and accessible experience. Through workshops, group dynamics, and active listening sessions, the association helps identify violent attitudes present in various environments, such as families, workplaces, and educational settings. These attitudes can manifest in diverse ways, from ridicule and exclusion to physical confrontation, including economic harassment, making their detection difficult.

Arturo Boyra López, the association's project coordinator, notes that many of these hostile practices are normalized due to exposure within the family environment. "As we have experienced them at home, we don't realize we shouldn't allow them," he explains, emphasizing how toxic relationships and gender-based violence, by manifesting gradually, erode individuals without their full awareness of the accumulated harm.

Bientratar's work focuses on teaching people to identify harmful actions that should be rejected, promoting reflection on which attitudes to foster. In addition to prevention, they offer listening groups that serve as a bridge to support individuals affected by violence, facilitating their access to therapy and preventing the chronicling of problems that can lead to "tremendous human dramas."

One of their most notable initiatives is a board game designed to work on healthy relationships in a prolonged and enjoyable way. The Las Palmas de Gran Canaria City Council acquired 250 units for families in the municipality, and copies even reached the Congress of Deputies and the Royal Household. Boyra describes it as "a wake-up call" to public figures, urging them to be "the example of how to behave to have a more respectful and democratic country."

This game, consisting of 80 cards (half with hostile actions and the other half with caring actions), helps diagnose the specific needs of groups. "We often receive calls telling us there has been a before and after since the workshop," Boyra assures, highlighting the positive impact of these dynamics.

Bientratar works transversally with city councils, educational centers, prisons, hospitals, private companies, and political parties, seeking to involve all of society. Their approach emphasizes that "lies should have consequences proportional to the power of the person exercising them," differentiating the impact of a falsehood told in Congress from that of a child in a schoolyard. Boyra warns that the lack of consequences for disinformation and disqualification encourages their repetition, calling to "curb lies, hoaxes, disqualification, and insults."