The company's CEO, Roberto Martínez de Bustos, highlighted that this public-private collaboration model stimulates cultural and leisure activities on the islands, supporting both local artists and emerging collectives, as well as the celebrations that define Canarian identity.

Over the past year, the company has participated in approximately 80 sponsorships and collaborations through its brands such as Dorada, Tropical, Corona, and Stella Artois. This figure is expected to be maintained in 2026, extending its presence to virtually all islands to bring events closer to all of Canarian society.

Key events supported include the Carnival of Santa Cruz de Tenerife, the Hogueras de San Juan (Bonfires of Saint John), the Fiestas del Pilar in Las Palmas de Gran Canaria, the Bajada de la Virgen del Pino in Gran Canaria, and the Bajada de la Virgen de las Nieves in La Palma. These events have featured performances by internationally renowned artists.

The company has also backed popular celebrations like Los Indianos de La Palma, various island carnivals, and traditional pilgrimages. Support for local talent has been channeled through initiatives such as the Boncho Tour and collaborations in gastronomic events like the Burger Fest and Christmas markets.

Sports have also been a significant focus, with support for teams like Dreamland Gran Canaria and competitions in surfing and trail running, including Las Américas Surf Pro, ETB El Socorro Classic, Frontón King, and Arico Trail.

Compañía Cervecera de Canarias, one of the country's leading beer producers, emphasizes its role as an economic and social driver in the Archipelago, directly and indirectly supporting around 14,000 jobs and prioritizing local procurement.