The brand, whose name comes from a traditional Canarian expression evoking beauty, seeks to give visibility to one of the most emblematic, yet lesser-known, animals of the Canary Islands. This launch is part of Fuerteventura's primary sector fair, Feaga 2026, and represents an effort to merge culture, fashion, and conservation.
The initial 'Bella como una camella' collection features five neutral designs, suitable for all ages and genders, including t-shirts and wallets. All garments are made from ecological fabric and incorporate distinctive elements of Canarian culture, such as the peasant hat.
“"Livestock farming is not just manual labor; there is an enormous diversity of opportunities that are not being showcased. With this line, we want to demonstrate that a livestock company can also be about design, communication, and innovation. It is essential for young people to understand that this sector is also a space where they can contribute."
A portion of the proceeds from the sale of these products will be directly allocated to the conservation of the Canarian camel, a species that currently numbers fewer than 1,200 specimens worldwide. This DromeMilk initiative aims to use fashion as an effective tool to generate awareness and support for the preservation of this endangered breed.
