This event, which has become an essential meeting point for nature tourism, camping, and leisure enthusiasts, allowed La Gomera to showcase its potential to an audience seeking quality experiences related to well-being and outdoor sports.
“"The Italian market not only stands out for its spending capacity, but also for its preferences for quality experiences linked to gastronomy and culture."
The island's Minister of Tourism highlighted La Gomera's competitive advantage in Central Europe, thanks to its stable climate year-round and unique biodiversity. These characteristics meet the demands of travelers looking to avoid crowds and connect with the natural environment.
“"The primary objective is to attract tourists who value the uniqueness of the island's landscape, culture, and idiosyncrasy."
Participating in this fair, a first for the island, aims to diversify reach into new source markets and consolidate La Gomera's position as a benchmark in active tourism. This ensures that tourism growth is environmentally respectful and directly benefits the island's economy.
The promotional strategy has focused on attracting travelers who prioritize the natural environment and hiking trails when choosing their destination. This tourist profile is crucial for La Gomera, as they tend to distribute their spending more evenly across the territory and show greater independence, with only 35% opting for packaged tours.
Furthermore, these visitors typically enjoy longer average stays, reaching 9.9 days, which facilitates greater integration with local culture and generates a more balanced economic impact in the archipelago's rural areas.
