Alba Hernández: Canarian Fashion That Tells Stories

The designer, who represented the islands at the National Fashion Awards, is preparing a collection inspired by Canarian migration to Venezuela.

Generic image of a sewing machine working on fabric with Canarian patterns.
IA

Generic image of a sewing machine working on fabric with Canarian patterns.

Designer Alba Hernández, who represented the Canary Islands at the National Fashion Awards for Young Designers last year, is developing a new collection titled Nosotros también emigramos (We Also Emigrate), inspired by the islands' migratory history.

From her childhood, Alba Hernández showed a clear vocation for fashion design. Her interest solidified during a summer in El Hierro, where she began drawing dresses, a hobby that led her to dream of having her own fashion company. By age eleven, she was already sewing and seeking training beyond children's courses, finding a mentor at a neighborhood association. Later, she studied Fashion Design at the Escuela de Arte y Superior de Diseño Fernando Estévez.
Her brand, Amelotti, whose name derives from the number three, aims to create a creative universe that narrates stories about the Canary Islands. The designer aspires for her garments not only to reflect the tradition and culture of the islands but also to serve as a means for people to learn about and become interested in Canarian customs.

"My clothes will always be inspired by the Islands and will have that touch of Canarian tradition and culture."

Alba Hernández · Fashion Designer
Hernández's upcoming collection, Nosotros también emigramos, is inspired by the Canarian migration to Venezuela in the 1950s, through the story of her own grandparents. This project also addresses the current migratory reality in the Canary Islands, especially in her hometown, La Restinga, in El Hierro, where the arrival of small boats is constant.
Her participation in the National Fashion Awards for Young Designers was an enriching experience, where she presented an artistic collection inspired by the dancers of El Hierro and the Bajada de la Virgen. Currently, Alba Hernández primarily works on commission, creating custom pieces and selling garments from her competition collection, maintaining a close connection with her clients to develop designs that resonate with her vision.