The event, titled 'Hack Your Limits: From Tenerife to the World with New Technologies,' is part of the Export Lab program. It gathered about twenty companies interested in optimizing the sale of their products abroad through advanced digital tools.
“"We want this initiative to help alleviate fears and support small business owners in overcoming the apprehension felt when starting to sell their products and services outside of Tenerife."
During the workshop, the strategic lines and objectives of the Export Lab program for 2026 were presented. This program aims to bridge the expansion aspirations of the island's companies with international markets, extending their activity limits through competitive intelligence, digital marketing, and automation.
“"Export Lab is the present and future of business, because if we don't take our products abroad, our competitors will."
One of the prominent presentations analyzed the application of digital technologies to international trade. Additionally, a success story from a company that had participated in previous editions of the program was shared, highlighting the benefits gained from Export Lab's advice.
The program offers beneficiary companies training in implementing digital technology to address specific needs of foreign trade operations. It also provides an expert consultant in digital transformation to help implement real internationalization projects through new technologies such as artificial intelligence and digital marketing.
