The promotional campaign for the Tenerife International Fashion Week 2026 is already underway, with several tram units wrapped in advertisements traversing the metropolitan area between Santa Cruz and La Laguna. This action is part of the pre-event promotional strategy for the event, scheduled from June 4 to 7, which seeks to strengthen the island's role as a prominent platform for the fashion sector.
The Cabildo de Tenerife, through Tenerife Moda, is driving this event, which will bring together commercial brands, designers, creatives, and national and international firms. The goal is to establish a consolidated gathering where next season's proposals will be showcased, serving as an essential reference point for the industry.
The organization envisions the Tenerife International Fashion Week as a multi-sectoral forum, highlighting trends in sustainable fashion, craftsmanship, and beauty. The choice of the tram as a promotional medium, according to Metrotenerife, enhances the event's visibility in the island's two main urban centers, connecting Santa Cruz and La Laguna.
“"The initiative aims to bring fashion closer to the general public and reinforce its value not only as an industry but also as a cultural expression linked to Tenerife's identity. In this regard, he defended fashion as an artistic language capable of transmitting ideas, emotions, and experiences through creativity and innovation."
This edition's kick-off was marked by the selection of the seven finalists for the XV International Young Designers Contest Tenerife Moda 2026, with the final scheduled for June 4 at the Tenerife Exhibition Center. Finalists hail from various locations, including Vitoria (Eva Gómez), Gran Canaria (Yeremay Hidalgo), Tenerife (Noé González de la Rosa), El Hierro (Yusef González Perdomo), Indonesia (Ni Luh Desy / IKadek Dode), Venezuela (Johannes Senior Paz), and Mexico (Leonardo Mena).
This competition aims to foster emerging talent and facilitate initial professional contacts within the textile sector. The jury evaluated originality, quality, creativity, innovation, market adaptability, and commercial viability of the collections to select the candidates.
