The Madrid venue hosted ten concerts by Bad Bunny, attracting over 630,000 attendees and positioning the Spanish capital as a key global destination for live music. This milestone represents one of the most significant musical events organized in Spain in recent years.
The event's scale posed a considerable operational challenge for the city, requiring close coordination between the promoter, public administrations, emergency services, security forces, transport operators, and Atlético de Madrid. Management covered critical aspects such as security, mobility, healthcare, cleaning, sustainability, and coexistence with the surrounding environment.
Each concert mobilized over 3,000 professionals, including in-house staff, contractors, and collaborators, to ensure a safe and efficient experience. The security detail for each day comprised 400 security guards, 600 assistants, 250 ushers, 100 ticket validators, and 20 information staff.
The shows concluded on time, adhering to schedules and commitments with administrations and residents. New investments were made in acoustic mitigation measures, including shielding and improvements to the venue's electroacoustic system, to minimize sound propagation. A reinforced monitoring system, with three probes in the residential area and one permanent at the stadium, confirmed that sound immission levels remained within authorized parameters throughout the ten concerts.
Mobility was another challenge successfully overcome. Stadium evacuation processes were orderly, with average complete evacuation times ranging from eight to ten minutes. The adjacent Metro station handled an average of 21,500 users per concert. Coordination with the Municipal Police and specific signage helped restore traffic flow within an average of 50 minutes after the events concluded.
The cleaning operation maintained the venue and its surroundings in optimal condition, with crews working from 4:00 PM to 12:00 AM. In terms of safety and health, a milestone of zero accidents was achieved. Each concert featured a comprehensive medical and emergency response team, including basic and advanced life support units, doctors, nurses, and technicians, as well as personnel from SAMUR Civil Protection and the club's own medical staff.
Measures were implemented for high temperatures, such as increased ambulance presence and shaded areas. The venue ensured full accessibility. The organization complied with international standards like ISO 45001, ISO 14001, and ISO 20121. The reusable cup model was well-received, with return rates for reuse between 23% and 25%.
